Word: coca-cola
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...invading Lebanon, Pepsi was tramping heavily on the seven-league boots of its No. 1 rival, Coca-Cola. Coke, first in the Middle Eastern market in 1945 with a plant in Cairo, cashed in because Moslems like sweet drinks, have religious restrictions against alcoholic beverages. Coke was a big seller from Cairo to Iraq when Pepsi opened a plant in Cairo, began selling all through the Middle East and Africa. Pepsi's sales were boosted by its bigger bottle and sweeter-than-Coke taste while bright young sales specialists were shipped to the area by Pepsi President Alfred...
...hospitals, they had to put up with third-rate facilities or go elsewhere. (The few who could afford it went as far as Washington or New Orleans.) One who concerned himself with the problem was Hughes Spalding, prominent lawyer and Roman Catholic layman, who is a director of the Coca-Cola Co. and head of the local hospital authority. One he consulted early was Dr. Mays, president of Morehouse College...
...Germans want to tax allied business firms in Germany (General Motors, Esso, Coca-Cola, etc.), under a new and sweeping share-the-war-burden law.* Compromise: allied firms will be exempted for about two more years...
Tact for le tombeau. France pays her foreign fighters little ($3.89 a month for a recruit, $14.20 for a veteran of five years), and sends them to fight her toughest fights. No U.S.O. benefits or Coca-Cola bottling plants follow the Legion into battle. Old punishments like le tombeau (burial in sand up to the neck without food or water) and la crapaudine (24 hours in the sun with arms and legs tied together behind the back*) are no longer in official use, but discipline is still stern and often meted to a whole company...
Former Democratic Boss James A. Farley, now chairman of the board of the Coca-Cola Export Corp., sailed from Manhattan to open a bottling plant in Cork, the first in the Irish Republic...