Word: coca-cola
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...second floor of Cannes' Carlton Hotel proclaimed the fact that His Majesty was awake. Shortly afterwards, a fat man with a prematurely balding head and a rakish hussar's mustache, appeared on the hotel terrace, plumped his 225 pounds into a wicker chair and ordered a Coca-Cola. He wore the standard summer garb of the well-dressed Riviera yachtsman-grey flannel slacks, navy blue jacket and white yachting cap. The plump, darkly pretty young woman who accompanied him wore a similar costume. For 15 minutes, His Majesty sat in massive silence. An aide brought him a newspaper...
With his brewery profits, Soriano has bought mines, dairies, factories, forests, a radio station, owns the third largest Coca-Cola bottling franchise in the world, acts as Philippine agent for five insurance firms, distributor for Philip Morris cigarettes and Lord Calvert whiskey. Nor are his interests purely local. He controls Kansas City's George Muehlebach Brewing Co., bosses gold mines in British East Africa, a development company in Spain. His holdings stretch so far & wide that one top executive, who has been with him 15 years, says: "I still haven't been able to memorize even the names...
...these labors, plus a summer radio show for Coca-Cola on Sunday evenings (CBS, 8 p.m., E.D.T.), Mario Lanza this year will rake in something between $750,000 and $1,000,00 -roughly twice last season's deficit of the Metropolitan Opera...
Plenty of European cities are luring tourists with serious music this summer, but Koblenz (pop.: 92,000) has a different idea. Koblenz offers a big pontoon stage on a quiet inlet of the Rhine, bleachers ashore for 3,000 spectators and snack bars plastered with Coca-Cola signs. It promotes itself as "The City of the Operetta Festival." The single operetta to be staged all this summer: a jazzed-up version of Johann Strauss the Younger's A Thousand and One Nights...
...Coca-Cola bottle...