Word: coca-cola
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...bizarre plot could have proved ruinous for Coca-Cola: thieves tried to sell some of its secrets to PepsiCo. But after a tip from Pepsi, the FBI last week arrested the culprits. "Competition can be fierce," says Pepsi spokesman Dave DeCecco, "but must also be fair and legal." Here's how the soda sting went down...
Lawyers are already striking indirectly at food companies by examining their contracts with local school boards. In almost half of U.S. school districts, officials allow companies such as Coca-Cola and PepsiCo to sell soda in school vending machines or on-campus stores. Some school districts have exclusive arrangements with a soda company, which gets an opportunity to build brand loyalty among young consumers. In return, cash-starved schools receive up-front payments and in many cases a percentage of sales. The National Soft Drink Association claims that less than 10% of school districts have these exclusive arrangements, but that...
...Seattle School Board's five-year contract allows only Coca-Cola products to be sold in school vending machines, and nets about $400,000 a year for school activities. In July Banzhaf and a local attorney threatened to sue the district and each school board member if the contract was renewed. The board, after a delay of several weeks, voted 4 to 3 to renew the contract anyway, but included a cancellation option, mandated that juice and water be included among vending-machine offerings and gave individual schools the option of banning sodas altogether. Steve Brown, the board vice president...
Brita Butler-Wall, executive director of Seattle-based Citizens' Campaign for Commercial-Free Schools, has been lobbying the school board for more than a year to get rid of the Coca-Cola contract. Yet, as a parent of an eighth-grader in a local public school, she says, "I don't want to see our district spending its money hiring more lawyers to fight a legal battle." Adam Drewnowski, director of the Center for Public Health Nutrition at the University of Washington, says, "If you want to influence the school board, you run for a seat on the board. Threatening...
...commercial artist who created the now-iconic Coppertone suntan lotion ad featuring a young girl whose bathing suit is being pulled down by a dog, exposing tan lines, accompanied by the slogan, "Don't be a paleface"; in Ocala, Florida. The illustrator, who did campaigns for Pampers and Coca-Cola and also painted pinup girls , employed her daughter Cheri, then 3, as the model for the famous ad. Cheri "worked cheap and was convenient," Brand said...