Word: coca-cola
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Bums, Crocks & Scuffles. Choosing a bottler from among the applicants (at the moment, Coca-Cola is weighing more than 1,000 applications from all over the world), the Coca-Cola Export Corp. acts approximately like a fairy-tale king choosing a proper husband for his daughter...
...typical, recent case was the plea for a Coca-Cola bottling agreement filed by a Brazilian named Paulo Pereira Ignacio, who wanted to open a Coca-Cola plant in the town of Rio Preto (pop. 23,972). First of all, he had to have money to support his bride in the manner to which she was accustomed (i.e., enough capital to withstand any possible competition and to finance any possible expansion). Pereira Ignacio passed on that count-his father and he had already made millions in textiles and concrete. But the suitor must also measure up in character and honor...
...production of 150,000 cases, he would need to allow 720 sq. ft. for the bottling room, 364 sq. ft. for the conference room, 152 sq. ft. for toilets, stairs, etc. The company also advised him and his staff what machines to buy (including water purification apparatus on which Coca-Cola insists) and how to run them. Typical was the matter of Bums, Crocks and Scuffles...
...things are said that can be written down on a blackboard, and few things are written down that can be expressed in a picture. Coke sales promotion men put out a slide film on any subject under Coca-Cola's sun (the way lesser men might toss off a memo). Often, a message is too important even for the screen and live drama is used: any good Coke sales promotion man is ready, like a veteran stock actor, to jump into any number of roles at the drop of a bottle...
...most Coke skits, carefully rehearsed, revolve around simple, symbolic characters strongly reminiscent of medieval morality plays. Typical was a dramatic production put on at a recent meeting of 55 Egyptian and other Near Eastern bottlers in Cairo. Protagonist was Barsoum, a Coca-Cola Dealer with a fine Egyptian mustache and an uncertain faith in the product; for possession of his soul contended, like angel and devil, the Good Coca-Cola Salesman and a salesman of a competing soft drink, obviously representing the Forces of Evil. Another character was the Confused Coca-Cola Salesman, neither good nor bad but caught...