Word: coca-cola
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...bottlers add water, sugar and carbon dioxide according to a specific formula, and take care of their own selling-also according to a specific formula. With a few exceptions, Coca-Cola owns no bottling plants or retail stores, leaves the profit from these operations to be made by others. In all countries where it is bottled, Coca-Cola stimulates local industry; virtually all the coolers, bottles, cases, uniforms and advertising material used in foreign countries are made outside...
...Coca-Cola manages to keep this loose and sprawling confederation of more or less independent industries producing the same product, with more or less the same advertising and the same sales methods, is one of U.S. industry's miracles of organization...
Until a better word comes along to denote that process, the dazzled layman can only call it education. Coca-Cola coolly takes hold of Japanese capitalists, Italian intellectuals, German bureaucrats and Bolivian laborers and trains them to do a series of specific jobs in every move and thought the way they are done in America. What is more, the trainees like...
...Scrap Material, Disposal of." The first step in the educational process is to teach the teachers. The teachers are called "field men" and Coca-Cola employs about 300 of them, half of them Americans. They are scooped up like so many bottles at the front end of a Coke bottling line, and are put through a preliminary two weeks' training in New York, during which they are thoroughly rinsed of any wrong ideas they may have had about Coke. Then they move along the assembly line to various U.S. plants, where they are filled brimful with Coca-Cola lore...
...trainees spend weeks working in plants at every job involved in bottling, paste up posters, ride with salesmen on trucks delivering and selling Coca-Cola. They spend two weeks at Coca-Cola's central Production School in Atlanta, a minor university. At the end they are given a stiff three-hour exam (sample question: Describe briefly the process followed in cleaning and sterilizing syrup lines and syrup tanks...