Word: coca-cola
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...this minor economic revolution, now wear shoes for the first time in human memory. Egypt's six bottling plants are run (or owned) by the Pathy brothers (Ernest, Ladislas, George and Alexander), Egypt's shrewdest businessmen. Says Ladislas Pathy: "We have become consciously and willingly intoxicated by Coca-Cola...
...situation was even more intoxicating in the Philippines. Before the war, Coca-Cola had sold a modest 5,000,000 bottles a year in the islands. Last year, Filipinos tossed off a dizzying 193 million, which meant twelve bottles of Coke for every Filipino, including babes in arms and Huk rebels in the mountains. Filipinos were crying for more. Manilans tell the story of an ex-bootblack who makes a living hanging around Coke machines and selling 10-centavo pieces (the only coins that fit the machines) for 15 centavos to thirsty people who are too eager...
...matter of first intention, at least, the Coca-Cola Co. is not a missionary in the sense, for example, that the Voice of America is. Except in the sense that it is for free trade everywhere it is not specifically trying to spread the American way of life. Its chief and boundlessly healthy interest is in the liras and the piasters, the tickeys and the centavos which it can induce people to plunk down on store counters or drop into the slots of amiable selling robots. In this laudable endeavor, Coca-Cola has been uncommonly successful. It is currently selling...
This did not constitute American exploitation, as the Reds bellow. For at the same time, Coca-Cola's 270-odd foreign bottlers and 3,000-odd foreign retail dealers grossed roughly $150 million. Not out of idealism, but out of good American common sense, Coca-Cola is in the business of creating business wherever it goes...
...Pinch of CO2. Coca-Cola has avoided the deadly sin of most modern business enterprises: over-organization and overcentralization. The only thing that Coca-Cola sells, outside of the U.S., is its secretly compounded concentrate. This is the same as it was in the day (1886) of Dr. J. S. Pemberton, who invented Coca-Cola-it was then green and supposed to cure headaches. The raw material is shipped to a dozen Coca-Cola-owned plants around the world, and sold to bottlers...