Word: coca-cola
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Other smug but nonpartisan Frenchmen took up this battle cry. "I like Coca-Cola," wrote a M. Dreyfus to the Paris Herald, "but [Coca-Cola's advertising] has ripped deep into what the French treasure most-their language. One now sees posters and trucks bearing the inscription 'Buvez Coca-Cola.' You can say 'Buvez du Coca-Cola' or 'Buvez le Coca-Cola' but you cannot say 'Buvez Coca-Cola' because this is pidgin French...
Last week, reinforced by their new allies, the Communists tried again. This time their bill did not mention Coca-Cola by name. It gave the Health Minister power to forbid the sale of beverages containing "certain vegetal products," i.e., those in Coke. The bill, with both Communist and M.R.P. support, passed...
Lafayette & a Belch. In New York, James Aloysius Farley, generalissimo of Coca-Cola's overseas expeditionary forces, sizzled like a shaken Coke bottle on a hot stove. "Coca-Cola wasn't injurious to the health of the American soldiers who liberated France from the Nazi," he exploded. "[It] followed their guns on the beachheads . . . I'm afraid General Lafayette would think this decision was small reward . . . This might be the straw to break the back of the camel hauling billions of American dollars to France...
...Washington, State Department officials made plans to carry the case of Coca-Cola right into the Quai d'Orsay, headquarters of French diplomacy. France's ban, State was prepared to point out, was contrary to Franco-American trade agreements which provided for low U.S. tariffs (40^ to $1.25 on a gallon) on most French wines in return for similar French concessions on soft drink concentrates...
...Coca-Cola is barred from France, U.S. Congressmen might be tempted to raise tariffs on French wines. One Congressman expressed his views on the matter. "Coca-Cola," said Representative Prince H. Preston Jr., from Coke's home state of Georgia, "would give the French something they have needed since the war ended, and that is a good belch...