Word: coca-cola
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France's Communist press bristled with warnings against U.S. "Coca-Colonization." Coke salesmen were described as agents of the OSS and the U.S. State Department. "Tremble," roared Vienna's Communist Der Abend, "Coca-Cola is on the march...
Taste & Toxicity. Last November the Reds introduced a bill into the French Assembly to "prohibit the import, manufacture and sale of Coca-Cola in France, Algeria and the French colonial empire." A Communist deputy shouted at France's Health Minister: "Are you going to permit the poisoning of French men & women by this toxic American drink being sold on the grands boulevards of Paris?" Health Minister Pierre Schneiter answered calmly: "Let the French drink what they like and trust their good taste." That good sense carried the day and the Communist bill was defeated...
Meanwhile, the Communists had found unexpected allies: France's wine growers and the complacently chauvinistic members of Premier Bidault's own M.R.P. Paris' L0 Monde spoke for the conservatives: "What the French criticize [in Coca-Cola] is less the drink itself than the civilization, the style of life of which it is a sign and ... a symbol. . . red delivery trucks and walls covered with signs, placards and advertisements ... It is a question of the whole panorama and morale of French civilization...
...easygoing, sometimes ill-mannered American G.I.s, Viennese have a kind of cultural scorn-and a cultural weakness. Such Yank idioms as "50-50," "yam [i.e., jam] session" and "get a bissel [i.e., a little] in the mood" have crept into the Viennese vernacular. Fruit juices, powdered coffee and Coca-Cola from American PXs are standard in the Viennese way of life. Austrian counterparts of American bobby-soxers are singing such ditties as Kaugummi oder Ich muss den Johnny kiissen...
...easy to laugh at such antics of the mid-century American; he did a good deal of laughing at himself, knowing that he had come far in a hurry and was somewhat ludicrously unsure of where he was or where he was going. Munching a chocolate bar, drinking a Coca-Cola, the American bestrode the narrow world; what he would do next was a prime question in the minds of men everywhere...