Word: coca-cola
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...commercial artist who created the now iconic Coppertone suntan-lotion ad featuring a young girl whose bathing suit is being pulled down by a dog, exposing tan lines, accompanied by the slogan, "Don't be a paleface"; in Ocala, Fla. The illustrator, who did campaigns for Pampers and Coca-Cola and also painted pinup girls, employed her daughter Cheri, then 3, as the model for the famous ad. Cheri "worked cheap and was convenient," Brand said...
...because the Cup "always involves major infrastructure" additions; Heineken, the Dutch brewer, and Scottish & New Castle, a British pub operator (try to guess why); Canon, the Japanese imaging company, because "worldwide media attention" means fans will want to record the event; Fuji Photo, a Japanese film company (see Canon); Coca-Cola, one of the main sponsors; Tesco, a British takeaway-food retailer; InterContinental Hotels; Puma, the German sports-shoe company, because of "higher-than-average brand awareness" as all sports equipment gets a lift; and Beiersdorf, a German personal-products manufacturer. It seems clear that you could substitute, say, Anheuser...
...pressure from advocacy groups, school boards, and state legislatures, the three largest soft-drink companies announced last week that they would stop selling soft drinks and other sugary beverages in U.S. schools. The agreement, brought about by negotiations between the Alliance for a Healthier Generation and the beverage companies Coca-Cola, PepsiCo, and Cadbury Schweppes, will go into effect beginning next fall and will affect over 35 million children. Under the agreement, milk, juice, and bottled water will replace soft drinks, and their portion sizes will be capped. Many individual school districts and states have already taken steps to reduce...
...industry has seen. Nielsen found that, on average, Chicagoans pass 66 outdoor displays each day. TAB is conducting its own industry-funded study to measure the likelihood that a person passing an ad will see it. It's not all that surprising, then, that advertisers such as Unilever, Coca-Cola and McDonald's are reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, ceo of CBS Outdoor. Coca-Cola in the U.S. is back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak...
...campaign to remove Coke from Michigan’s campus. Rogers said that the campaign will need to continue pressuring Michigan administrators and “point out that there’s either a great deal of ignorance there, or [Michigan administrators are] in bed with the Coca-Cola Company...