Word: coca-cola
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...World War I, the rush to put women in ads was on. Coca-Cola used a black-haired beauty and a kitten. Holeproof Hosiery pioneered cheesecake by lifting skirts and showing legs. Chesterfield made shocking history by subtly inciting women to smoke: a flapper cuddled up to her smoke-puffing boy friend and whispered, "Blow some...
...truck stepped Mrs. Coffey herself, a grey-haired, motherly woman of 55, in a lacy black hat. She was ready to speak a few words, but found no crowd. "Ain't many Democrats around here," explained the postmistress. "I'm one." Candidate Coffey bleakly drank a Coca-Cola, then moved...
Although the Reds yip that Coca-Cola has landed an "army of workers," shiploads of machinery and trucks, Coca-Cola has only ten Americans on its Italian staff (Italian employees run into the thousands). The company uses Italian equipment in making the drink (as in the U.S., Coca-Cola restricts itself to the sale of syrup, leaving the more profitable bottling operation to local businessmen), employs Italian printers for advertising and uses Italian trucks for distribution. Isotta Fraschini has just produced a truck which the company thinks is better-looking than the American design, and which it plans to export...
Triple Play. The Italian venture is the most spectacular example of Coca-Cola's profitable global expansion. With more than 370 bottlers operating outside the U.S. at present, the company intends to triple that number within five years...
Sometimes, when company officers think of the multitudes who still do not know the pleasures of Coca-Cola, they are awe-stricken by the prospect. It has even been known to move an executive vice president to prayer. That happened to James F. Curtis, who said, before a bottlers' convention: "May Providence give us the . . . faith ... to serve those two billion customers who are only waiting for us to bring our product to them...