Word: coca-cola
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...today has an outpost . . . even in the remotest parts of our countryside." Communists launched a whispering campaign that the "army" sold a drink which could turn a child's hair white overnight. Last week, the official Communist organ L'Unita shot the works in a headline: DRINKS COCA-COLA AND DIES. (L'Unita's victim was identified by another newspaper as a heart fatality...
...this red raging was due to what the Coca-Cola company calls "our own individual EGA." By last week its Coke selling campaign had proved so successful that five bottling plants were clanking away in Milan, Leghorn, Venice and Rome. Several hundred thousand bottles were sold daily, and the Communists rightly feared it was another victory for U.S. free enterprise. Complained one Red: "Yesterday I went into my favorite wineshop and found three people there. All were drinking Coca-Cola. The humiliation...
Twin Motors. In selling its product to Italians-and thus providing a refreshing example of how to do business abroad- Coca-Cola has given U.S. methods a Mediterranean twist. Billboards plug "la sosta piacevole" (freely: The Pause That Refreshes), a fleet of 200 yellow trucks pound along ancient Roman routes from the bottling centers, and deliverymen dressed in uniforms emblazoned with Coca-Cola's red patch trundle boxes into caffe bars and wineshops. In Venice, two motor launches (see cut) chug along the Grand Canal on delivery routes...
...Yankee dollar. Last year, Chrysler, General Motors and Ford* turned out automotive products worth $183 million, 95% of Canadian production. Firestone, U.S. Rubber, Goodyear and Goodrich did 60% of the rubber business, and other well-known U.S. manufacturing names were familiar throughout the provinces. In the latest DBS report Coca-Cola has 22 bottling works, Borden Co. 23 dairy processing plants, Swift 26 packinghouses...
...Coca-cola machines throughout the College ran dry Sunday and yesterday, but there was a way out. The Harvard Provision Company said that there was busy traffic in Tom Collins mix, and of course...