Word: coca-cola
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...race tracks and ball parks. For home consumption, there is still the old twelve-ounce bottle (new price: 6?). Pepsi also has a new syrup pump for drugstores; at the first plunge, it plays the Pepsi jingle. To cash in on these new ideas, Mack has brought Coca-Cola Vice President Al Steele into the company as sales boss...
...black-bearded, humorless and generally disliked, he licked alcohol by legislation in his native state (1914), did as much as any man to bring prohibition to the U.S. Like many of his contemporaries who believed that morality could be legislated, he periodically struck out at lesser demons. Dancing, tobacco, Coca-Cola and even football ("neither manly nor Christian") felt his indignant lash. But in 1930, this paragon of virtue, by then long a bishop and according to H. L. Mencken "the most powerful ecclesiastic ever heard of in America," was accused by the elders of his own church of immorality...
...such jolly occasions, the food is always bountiful, the liquor excellent and plentiful. A teetotaler herself, Mrs. Mesta sips Coca-Cola and warily watches the spirits rise around her. She likes everybody to be gay, but not to get out of hand. It is a kind of entertaining peculiarly suited to the plain Government of plain Harry S. Truman. So is Hostess Perle Skirvin Mesta...
...immense buried treasure is being recovered from the lagoon of the island of Bora Bora where the U.S. had a base during World War II. The treasure consists of empty Coca-Cola bottles dumped by Army and Navy personnel during the years 1942-45. The natives have dived up more than 30,000 to date, which they sell to soft-drink emporiums in Papeete at 3 francs per bottle...
Aside from such obvious improvements as atomproof skins and double gullets for double martinis, there was a secretary with a Coca-Cola bottle permanently attached to her mouth, and type on the ends of her fingers (no typewriter needed). Raymond Loewy Associates drafted a more efficient streetcar rider. He had a head with a hook for straphanging, and a spiked nose to hold newspapers. Another idea: an efficient carpenter with a ripsaw nose, who merely plugged his head in to the nearest light socket, so he couldn't forget his tools...