Word: coca-cola
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Shortly after he joined Loft, Mr. Guth bought control of Pepsi-Cola Co., manufacturers of a dark, sweet soft drink which was then just another of the 1,000-odd aspirants to Coca-Cola's crown. By energetic promotion, including putting Pepsi-Cola instead of Coca-Cola in the fountains of Loft's 200 stores, Pepsi-Cola was fizzed up to the point where it became a respectable competitor of Coca-Cola...
...Last week Coca-Cola reported 1938 net profit...
...Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper...
...second day Spectator Vines watched Defending Champion Johnny Goodman, the last of the Walker Cuppers, ousted by Connecticut socialite Dick Chapman, who took a nip of whiskey out of a Coca-Cola bottle after every hole, kept the gallery in suspense until he finally conquered his opponent, 2 & 1. The field of 162 had narrowed down to four -and still Spectator Vines could not leave Pittsburgh. Pat Abbott was one of the semifinalists, along with three other dark horses: 23-year-old Edwin Kingsley, a husky Utah ore sampler who had tasted his first sip of fame when he eliminated...
...could locate in Warrenton the poker game that is said to have been going on ever since the Civil War, with hands descending from father to son. After he had driven through the textile towns of the Carolinas-Gastonia, Kannapolis, Spartanburg-he began to note the mansions of the Coca-Cola millionaires, and to speculate about their significance. "Wealth in the South," he must reflected, come "for those who sell in the South, must come from a cheap luxury...