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Word: coca-cola (lookup in dictionary) (lookup stats)
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Obvious reason for the label is to show that Pepsi-Cola is not being sold deliberately as a substitute for Coca-Cola. When Coca-Cola Co. saw the label it scouted about, wrote Pepsi-Cola Co. last month that "your product ... has been and is now being substituted and passed off for Coca-Cola ... at ten Loft, six Happiness and seven Mirror stores. . . . This detection . . . entitles us to the reward . . . and we herewith . . . make demand upon you for the payment...

Author: /time Magazine | Title: Business: Deals & Developments | 5/23/1932 | See Source »

...defend their big client, Coca-Cola Co., in two damage suits. More important of the two was an action of $5,000,000 brought by Loft, Inc., candymaker and seller. Loft charged that Coca-Cola attempted to interfere with a Loft contract to sell Pepsi-Cola in its stores, threatened to attack the value of Loft stock ($2.50 last week) if the company would not sell Coca-Cola, sent agents to Loft soda fountains to hurt Loft's business by slander and intimidations. Filing a $2,000,000 suit at the same time, making the same charges, was Pepsi...

Author: /time Magazine | Title: Business & Finance: Deals & Developments | 5/16/1932 | See Source »

...ambitious young musicians like to start showing what they can do. Few first recitals pay for themselves; the most successful debuts rarely realize more than a few hundred dollars. Tenor James Melton makes much more than that every week singing three or four easy songs over the radio for Coca-Cola. So it was obviously not for his supper that he sang last week in formal Town Hall. In Town Hall the programs put on by earnest young singers are fairly well standardized. They include a classical composer or two, groups of French and German songs, a final group...

Author: /time Magazine | Title: Music: Earnest Reveler | 5/2/1932 | See Source »

...quartet took its first European tour, young James Melton married Marjorie Louise McClure, daughter of Novelist Marjorie Barkley McClure. The Revelers earn their big money now broadcasting for Goodyear Tire & Rubber Co. over a nation-wide hookup. They broadcast for Buick too, over a midwestern hookup. With a substantial Coca-Cola contract be sides, James Melton will make an easy $100,000 this year. It enables him to live in an expensive penthouse apartment, keep a sailing yacht on the Hudson...

Author: /time Magazine | Title: Music: Earnest Reveler | 5/2/1932 | See Source »

Success has made Miss Fishback less demure and quiet. She talks shop out of shop, also over the radio and from the lecture platform. Wide-awake, observant, she is a normal person with only a few such quaint fancies as Coca-Cola for breakfast. Unashamed of her age, she has on her stationery: "Established 1904." She likes cheap vaudeville as much as she dislikes tennis, bridge and other games. A graduate of Goucher College in Baltimore, she greets Manhattan moods with rapturous surprise, is convinced...

Author: /time Magazine | Title: Business & Finance: Better Now | 2/8/1932 | See Source »

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