Word: coca-cola
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...night wearing coca-leaf wreaths during the weeks leading up to his Jan. 22 inauguration as Bolivia's President. The leftist Morales, 46, won a stunning landslide in last month's election in no small part because he pledged to legalize far more cultivation of coca, which Aymara Indians like him have chewed for centuries for traditional medicinal purposes and which the U.S. has tried for decades to eradicate in Bolivia because drug traffickers use it to make cocaine. Morales impishly claims that coca-leaf extract is part of the formula of the classic American beverage Coca-Cola (a legend...
...shows and fish-out-of-water sitcoms free as air for generations of Americans. A future audience willing to buy its way out of commercials is an audience that could go tragically unaware of new KFC menu items. So we may see more product placement--not a case of Coca-Cola washing up on the island in Lost, but more seamless "embedding," such as when media buyer Magna Global Entertainment helped produce the Bravo reality show Blow Out, about a beauty salon, to get clients' products on the show. "There are different ways to get your word out," says Magna...
...events is a dream come true. Ledger is not one of them. "In a way, I was spoon-fed, if you will, a career. It was fully manufactured by a studio that believed that they could put me on their posters and turn me into their bottle of Coca-Cola, their product," he says, his fingers fidgeting with anything he can find--a pencil, his scraggly beard, his beat-up old Samsung phone, the buttons on his army-style coat. "I hadn't figured out properly how to act, and all of a sudden I was being thrown into these...
...cola consumption, which is falling by more than 6% annually. "People are reaching for products they perceive to be healthier," says Gary Hemphill, director of Beverage Marketing Corp., a research firm based in New York City. So when Neville Isdell, 62, came out of retirement last year to become Coca-Cola's CEO, the 35-year Coke veteran had an understandable thirst for change...
That's unlikely anytime soon, but if recent intros are any indication, innovation under Isdell will stretch beyond trendy bottle designs. Coca-Cola Blak, a single serving carbonated coffee, and Dasani Sensations, a line of flavored sparkling waters, are among the highly regarded new drinks in the pipeline. Tab Energy, expected to launch later this year, is aimed at women and the market for healthier sodas. Like the M5 Coke bottles, Tab Energy's containers will feature a novel design (slender and pink), as will the new Von Dutch energy drink (camouflage cans). "When thirsty people go into a store...