Word: coca-cola
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...multicolor prototype bottle called Love Being is hardly the kind of packaging you would expect from straitlaced Coca-Cola. But with soda sales sagging, the company is showing some new verve, assembling an international team of marketing specialists to create what it hopes will become the shiny embodiment of liquid cool. Coke is introducing a mod series of bottles called M5 to try to perk up its 119-year-old cola while launching some slick new drinks to recharge a business that has been slowly losing momentum...
...Establecido en Los ?ngeles, Gonz?lez, hijo de un inmigrante mejicano que cargaba camiones en una f?brica de Coca-Cola en Orange, CA, percibe su presupuesto de $4 millones anuales de varias fundaciones y empresas, incluso State Farm y Telemundo Communications. SVREP llev? a cabo 300 campa?as de inscripci?n de votantes en 14 estados el a?o pasado, con la ayuda de 700 empleados a sueldo y 10,000 voluntarios. Si los republicanos se quejan de que los votantes reci?n inscritos votan m?s por los dem?cratas, Gonz?lez se?ala el caso de La Florida, donde los esfuerzos de SVREP tuvieron como resultado...
...Tucker es ahora la presidente del fondo, y ha volcado su experiencia de negocios en ?l con el objetivo de expandir sus operaciones. Su trabajo es captar estudiantes -que ella llama clientes- a trav?s de reuniones celebradas en 51 mercados claves. Al mismo tiempo, donantes corporativos como Ford y Coca-Cola le agradecen que hable lenguaje que ellos entienden: resultados por la inversi?n. The Lilly Endowment, una fundaci?n filantr?pica privada, qued? tan impresionada que le don? un cheque de $50 millones. Celebridades como Jeff Garc?a y Cheech Marin se han unido a la junta de HSF. ?El resultado...
...after almost a quarter-century of secession from the world at large, Burma resembles nothing so much as a cob-webbed attic cluttered with sepia-toned relics, moth-eaten keepsakes and old curiosities. Along the capital's streets, there are no high-rises, no nightclubs, no neon signs; even Coca-Cola is unknown here. At the offices of Burma Airways, as in every other office, there are no typewriters, let alone computer terminals, just bulky Dickensian ledgers thick with dust. The country boasts two TV stations, but neither of them broadcasts for more than two hours a day. If Burma...
...prime corporate sponsors include Coca-Cola, which has pledged $5 million and is putting ads on its bottles, and Citibank, which has promised $3 million and is mailing applications to 25 million people who hold its credit cards. McDonald's is promoting the event on 300 million tray liners. Safeway Stores is advertising the event on its grocery bags. More than 500 other companies are taking part...