Word: coca-cola
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...experience has taught many bottlers a lesson. "What Coca-Cola didn't realize was that the old Coke was the property of the American public," says Bobby Wilkinson, president of Huntsville Coca-Cola Bottling Co. in Alabama. "The bottlers thought they owned it. The company thought it owned it. But the consumers knew they owned it. And when someone tampered with it, they got upset...
...1950s, many drinkers were beside themselves. If God had wanted Coke in 10-oz. bottles, he would not have created the traditional, green-hued 6l/2-oz. bottle. "People raised hell with me and said it didn't taste the same," said Crawford Johnson, president of Birmingham's Coca-Cola Bottling Co. United. "I told them, 'We put the same ingredients in it that we put in the little bottle.' But the difference between then and now is that we never took the 6½-oz. size off the market...
...nearly triple the normal price. When they were gone, Overstreet began contacting foreign bottlers to import the drink, which has not yet been replaced by new Coke abroad. His search took him from England ("It didn't taste right") to Mexico, Puerto Rico and finally Brazil. On the day Coca-Cola disclosed that it was reviving the old beverage, a Rio bottler was about to ship Overstreet 300 cases of Brazilian Coke, the first of up to 10,000 cases. In a mild panic, the California merchant hastily canceled the deal...
...introduction of new Coke flowed directly from a strategy that Coca-Cola has pursued in recent years. Since Goizueta's ascendancy to the top job, the company has been expanding in several directions. It acquired Columbia Pictures for more than $690 million in cash and stock in 1982, and has placed its once exclusive brand name on drinks ranging from cherry Coke to caffeine-free diet Coke. The addition of Coca-Cola Classic will bring the number of products bearing the Coke name to six, compared with the single Coke that Goizueta inherited. Pepsi, by contrast, has its name...
...company this week is launching yet another new product. In partnership with Murjani International, a New York City clothing designer, Coke will be producing a line of men's and women's wear. The items will range from sweatshirts with the Coca-Cola logo emblazoned across the chest to stylish shirts, blouses and outerwear...