Word: coca-cola
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...Coca-Cola slashed its Spanish-language TV-advertising budget 48% in 2003, then reversed course, promising to spend an additional $350 million to $400 million on advertising, with a percentage dedicated to the Hispanic market. In November new CEO Neville Isdell said Hispanics are one of Coke's three most important growth segments for North America (young people and baby boomers are the others...
...sprayed half and drank half." CHINNA KOTESHWAR RAO, farmer in India's Andhra Pradesh state, on the growing practice of using cola as crop pesticide. Coca-Cola calls such use of its product "totally ineffective...
Remember the Pepsi Challenge? It was what we can call a "Classic" example of the limits of Blink-style thinking. According to Gladwell, Coca-Cola executives were so distraught over statistics showing that Pepsi beat Coke in those blind, one-sip face-offs that they came up with New Coke. New Coke beat Pepsi in taste tests, but it flopped spectacularly in the market. The geniuses at Coca-Cola had forgotten that the real world is very different from a focus group. Nobody drinks Coke blind, nor do they just take one sip. Consumers drink a whole can, and that...
Americans traveling in Europe, where their dollars don't go very far, are feeling some pain. While vacationing in Paris last week, university professor Maria Armanda was surprised to find "a bottle of Coca-Cola outside the bus stop was $2.60. That's unheard of! I needed the caffeine, or I wouldn't have bought it." Trina Chang, a Californian backpacking through Europe, says, "We were going to buy two oranges this morning, but they cost so much, we put them back. It's so expensive, it's so sad." More important, the cost of foreign goods...
...over-the-counter diet supplement, before her doctor prescribed a combination of the antidepressant Prozac and the narcolepsy drug Provigil. Carolyn Moncel, 36, who works as a virtual assistant from her computer in Paris, France, fuels her 16-hour shifts with two or three liters a day of Coca-Cola supplemented by 10-minute naps. Betty Sanders, who has worked the graveyard shift at the Dallas U.S. Postal Service Processing Center for more than 18 years, has rejiggered her entire metabolism. She eats dinner at 5 p.m., hits the mattress from 7 until 10, and naps for 15 minutes during...