Word: coca-cola
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...Mondays’ holiday is one of such threats, masqueraded as exultation by the jubilant sound. Without a break, “Harmony” follows. The beat slips into languor as once again the band inverts the familiar, this time plying a Coca-Cola jingle onto their own terms: “I’d like to teach the world to sing in perfect harmony / cut it up into little bits and give it away for free.” Harmony, it seems, cannot be attained without the presence of favored chemicals. The blend of familiar and friends...
DiCicco still has a long way to go. He has identified a group of interested potential owners--including old hands Hendricks, cable baron Amos Hostetter and Cox chairman Jim Kennedy--but none have made any commitments. Nor have any advertisers. McDonald's, Coca-Cola, apparel maker Under Armour and Deutsche Bank sponsored WUSA exhibition festivals in Los Angeles and Minneapolis, Minn., this summer, but as McDonald's marketing executive John Lewicki puts it, "We're in wait-and-see mode...
Upon entering Tommy’s House of Pizza one day seeking the refreshing taste of Coca-Cola during one of Cambridge’s last sunny afternoons, Dartboard encountered the latest of soda-pop peculiarities—C2. With a name that is eerily reminiscent of the popular Schwarzenegger sequel, Coke’s newest invention, labeled in an emboldened (and undeniably tough) red and black font, sits stoutly like a muscle car in a can. Ironically packed with only half the punch (half the carbs, that is), it seems that health-smart men finally have a drink with...
...NEVILLE ISDELL, new chairman and CEO of Coca-Cola, on the importance of Coke's core business in turning around the company's lagging fortunes
...Tough Competition In her confirmation hearings before the European Parliament last week, Neelie Kroes, the E.U.'s incoming antitrust chief, described herself as "a tough girl." She'd better be, if she's to take over from Competition Commissioner Mario Monti in November. Huge cases loom, including one with Coca-Cola, and legal and political challenges by software behemoth Microsoft, which Monti fined a record €497 million in March for allegedly abusing its dominant market position. Plus, the European Court of First Instance seems intent on rolling back Monti decisions; last week, it ruled that the E.U. had been...