Word: coca-cola
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...hours into the lavish meal?where we mostly matched their Tsingtao toasts with shots of Coca-Cola?the only people who were beginning to talk frankly were the Yuhuan county officials. They thanked us for giving them an opportunity to enjoy such a lavish meal, showed off their new cell phones?"only $360 for this Motorola," said one, citing an amount equivalent to half a year's net income for a Yuhuan farmer?and began to disparage the panicked peasants in their charge. "Local farmers aren't very well educated," said Hu Hong, a director at Yuhuan's Foreign Affairs...
Moviegoers are used to seeing ads as they settle into their seats, but Regal CineMedia, based in Centennial, Colo., has taken things to a new level. It is distributing a 20-minute block of digital video with short films and commercials designed especially for theaters from companies like Coca-Cola and Cingular Wireless. Unlike their ads on TV, these are often mini-narratives with plots that have a beginning, a middle and an end. Regal's parent firm, the largest theater operator in the U.S., hopes to have its preshow on 4,500 screens in 375 theaters...
Thus armed, CSTV has secured an additional $90 million, including investments from Constellation Ventures, (a Bear Stearns fund), football legend Joe Namath and Athlon Ventures, a fund whose participants include NBA star Kevin Garnett and Olympic sprinter Michael Johnson. Coca-Cola is in for $10 million, plus a $5 million marketing partnership. For programming, among other deals, CSTV has bought national rights to all sports other than basketball and football from Notre Dame, which has millions of fans. DirecTV, the satellite operator recently acquired (from GM's Hughes Electronics) by Rupert Murdoch's News Corp., has agreed to place CSTV...
With regard to globalization, giving foreign peoples the opportunity to drink Coca-Cola, eat at McDonald’s and listen to Britney Spears is not economic exploitation or imperialism. Are we culturally dominant? Sure. But we also believe in free markets. If, for example, Brazilians don’t like Big Macs, they’re not obligated to change their tastes. National Review’s Jonah Goldberg uses this analogy: “If the coolest guy in school wears a leather jacket and all the other kids follow suit, that’s hardly the same...
Furthermore, making a snap judgment to pull funding from defense companies opens the floodgates for divestment from other morally ambiguous industries. Coca-Cola and Nike are only a few examples; given adamant students and faculty, an argument could be made that nearly every company is socially irresponsible, that each is giving rise to societal ills in some manner or another. And on each example, there would likely not be a clear moral consensus...