Word: coca-cola
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...million cases of Coca-Cola have gone unsold in the Middle East due to anti-U.S. sentiment...
...Idol will generate as much as $155 million in the next three years in Britain alone, including ad revenue and record sales. In the U.S., Fox paid about $1 million an episode for American Idol's 25-show run, and such a sum seems very reasonable in retrospect. Ford, Coca-Cola, AT&T, Clairol and Old Navy, among others, have signed on as advertisers for this year's version...
...WYMAN, 73, head of CBS for three years; after surgery for an abdominal infection; in Boston. Wyman, a former Polaroid and Pillsbury executive who rose to the top of CBS before being ousted by founder William Paley in 1986 for allegedly suggesting that the network be sold to Coca-Cola, recently made news when he quit the Augusta National Golf Club to protest its males-only membership policy...
...their messages across in a media- saturated marketplace. SMS marketing, combined with conventional ads, gives advertisers an edge because mobile phones are nearly always with their users, allowing them to immediately respond to what they see on TV, billboards or in-store campaigns. Global brands such as Coca-Cola, McDonald's, L'Oréal and Stella Artois have all discovered that SMS is an efficient and cost-effective way to reach the high- spending 14- to 35-year-old demographic. And SMS marketing will become even more compelling as mobile phones with color screens allow for the transmission...
...city's recently refurbished Shanghai Art Museum at 325 Nanjing Xi Road, has as a theme "urban creation." And on display are the works of artists both delighted and disturbed by a rapidly changing metropolitan landscape. Among the star pieces are a playhouse-size structure made of plastic Coca-Cola bottles and designed by renowned Japanese architect Shigeru Ban; a taxi deconstructed by Thailand's Navin Rawanchaikul and fashioned into furniture; and a mobile made of pieces of trash?a Styrofoam takeout box, a plastic bag, netting that's used to protect fruit?whose dreamy shadows are projected onto...