Word: coca-cola
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...what a variety of it, and what quantities. The menu is 20 pages long and the list of culinary offerings from around the globe is interspersed with advertisements for products that range from Coca-Cola to Joan’s Jewellery. (Note to Christmas shoppers: She will prefer a six pack of Diet Coke to a pair of rhinestone earrings from Joan’s. The soda is infinitely more romantic and, besides, should have a far higher resale value). Portions are similarly super-sized: A trip to the Cheesecake Factory is not for the faint of heart (literally...
Despite the current momentum, legislation to restrict junk food has faltered at the state level. But reforms are taking off in individual districts like Los Angeles, which voted in August to ban sodas by 2004, and Philadelphia, which rejected a $43 million exclusive contract with Coca-Cola...
...child in soviet Ukraine, Wladimir Klitschko was so enamored of all things American that he sniffed the carbonated air from a bootlegged bottle of Coca-Cola to "smell" the free world. "We felt then like Robinson Crusoe on his desert island," says Klitschko, 26. Now, having visited the U.S. more than 100 times on his way to becoming one of the world's top boxers, Klitschko has grown accustomed to another fragrance - the sweet smell of success...
...enjoying himself, "I don't want to be fighting 10 years from now," he says. "I don't want to be 48 and still in the ring like George Foreman." Klitschko cites Max Schmeling, the 1930s German boxing legend who retired at 33 and set up a Coca-Cola franchise in Hamburg after the war, as an inspiration. Klitschko is considering going into business or politics after his fighting career, and doesn't rule out returning to Ukraine to forge a career in government. With his present fame in his homeland, where he has helped finance the reconstruction...
...million more provisional orders poured in from the Middle East. "The goal is not to compete with another soft drink, or to reject an American one," says Mathlouthi. Instead, he pledges that 10% of his profits will go to Palestinian charities. Coca-Cola is unlikely to be too philanthropic toward Mecca-Cola, whose logo seems familiar. Coca-Cola representatives say they're "looking into" any similarity. But the company is famous for defending its trademarks; while Mecca-Cola says its targets are elsewhere, Coke's lawyers might already be seeing red. THE BOURSE All Fall Down Just when you think...