Word: coca-cola
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...notice near the door reminds campaign staffers and volunteers to recycle. Half-empty bottles of Coca-Cola rest on the floor with a sleeping cocker spaniel...
...even if the Big Green succeeds in containing the Harvard offense, it will still have to rely heavily on the arm of fifth-year senior quarterback Brian Mann, who last week earned the Coca-Cola Gold Helmet Award for his effort in Dartmouth’s 24-23 triumph at Columbia...
...Coca-Cola has never been short on marketing campaigns. From Santa Claus commercials to the giant Coke bottle looming above Times Square, the corporation has done everything imaginable to convince consumers that Coke is a wholesome, friendly, downright American institution, the “good guys” of beverages. CEO Douglas Daft and his marketing team hoped to perpetuate this image in June 2001 when they began their campaign to become the poster-child corporation of UNAIDS by promising HIV/AIDS treatment to its employees in Africa. Coke declared, “Coca-Cola is completely committed to the future...
What can Harvard do? Summers has significant leverage against Coke. Harvard owns more than 300,000 shares of Coca-Cola stock worth $15 million dollars and has an exclusivity agreement for beverage service on campus. Between these two relationships, Harvard can hit Coke where few activists can: in the pocketbook. Furthermore, Deval Patrick of the Board of Overseers is also an executive vice president and general counsel of Coca-Cola. As students we must use our voice within the university to pressure it to use its clout in the Coke corporation to enact change...
Even without any formal and meaningful voice in University decisions—a voice students urgently need—students have at times managed to succeed in influencing Harvard’s policy. We hope HAC is likewise successful, and that Harvard vigorously pressures Coca-Cola to provide all its workers in Africa with health coverage for AIDS treatment...