Word: coca-cola
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...small Sicilian town of Salemi, which is trying to make its mark on the map as a major wine-producing region. "We have to teach young people to drink Italian wine," Sgarbi declared to the AGI news agency last week. "If there's something to ban, it's Coca-Cola, Fanta and other disgusting [products]. I invite all young people to Salemi where they can drink freely." (See 50 essential travel tips...
...spending by the government and attempts to boost Chinese consumers' spending. True, neither is necessarily bad news for foreign firms. It has, however, also meant an increasing reluctance to let U.S. companies call the shots in China. The most visible evidence of this was the denial in March of Coca-Cola's bid to buy juicemaker Huiyuan, but Bremmer says that's just the tip of the iceberg. "The ability of Western companies to do effective business in China over the next five years is going to be increasingly limited," he says...
...many ways, the China market is still more hype than lucrative reality. With the exception of the likes of Shaquille O'Neal, who has signed on with Chinese sporting company Li Ning, most NBA superstars aren't pitching Chinese products. (Foreign companies like Nike and Coca-Cola, however, have had success using NBA pitchmen in China, particularly last year when the country was wrapped up in Olympic fervor.) Pirating of NBA jerseys and other basketball paraphernalia is so rampant in China that it cuts into profits for the U.S. league. And even though China boasts its own professional basketball league...
...when it comes to coca and cocaine, it's not just a health concern, but a legal one. Since 1961, trade of coca outside the Andean region - where people have chewed or brewed coca in tea to stave off hunger and exhaustion for centuries - has been prohibited unless the cocaine alkaloid is removed. Few companies in the world have authorization to trade in the leaf and most are pharmaceutical companies that perform this decocainizing process. The most prominent is New Jersey-based Stepan Chemical Company which has been reported to supply Coca-Cola with its narcotic-free derivative. (Read about...
...knows where Red Bull Cola's coca leaves come from or where they are processed. Red Bull did not respond to immediate requests for comment and Rauch Trading AG, the Austria-based food company that actually manufactures Red Bull Cola was quick to tell TIME that they are not allowed to speak about the product. Meanwhile, Bolivia, which has lots of coca leaves to sell, is getting a kick out of the fact Red Bull Cola admits to using coca in any form (since Coca-Cola evades the question). Ironically, the drink is not actually available yet in Bolivia...