Word: coca-cola
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...whole arsenal," says Seth Matlins, who runs marketing for Hollywood talent agency Creative Artists Agency, which helped land Coke a high-profile role on Fox Broadcasting's summer talent-contest hit, American Idol. (Notice that instead of the standard green room for guests waiting backstage, there's the Coca-Cola Red Room with curvy red couches that look suspiciously like the Real Thing's logo...
ETFs are stock funds that trade on an exchange like common shares of IBM or Coca-Cola. The first ones were launched in 1993. Amid heavy marketing by key players, including Barclays Global Investors and Merrill Lynch, asset growth has taken off in recent years, swelling nearly ninefold since 1998 to $88 billion in the U.S. etf inflows this year have already doubled the total from all of last year. ETFs have proved so popular that Barclays extended its line in July to include bonds, the first ETFs of that type. It's now possible to build a well-diversified...
...recent trip to South America, I found coca leaves sold everywhere--in the market, at the store, on the streets. But they are sold as "an anesthetic and a salubrious chew." The porters I hired chewed these leaves to alleviate pain or sickness while hiking the steep trails. Chewing coca leaves is as much a part of South America's culture as drinking Coca-Cola is to ours. Eradicating coca-leaf farms would be stamping out part of another culture. Getting rid of coca leaves will not miraculously eliminate cocaine as a problem. AMY WONG Saratoga, Calif...
...about it then. We and the Somalis breathe and pollute the same atmosphere, are bathed by the same oceans and compete for the same global pie of shrinking resources. Before Sept. 11, though, we thought of globalization as mainly meaning "us" sending "them" good things, like the Internet and Coca-Cola. Now we understand that globalization also means "them" being in a position to send "us" bad things, like terrorist attacks, emerging diseases, illegal immigrants and situations requiring the dispatch of U.S. troops...
Meanwhile, Coca-Cola and Pepsi officials are scrambling to undo P.R. and ecological damage caused by the painting of soft drink logos on rocks along a 50-km stretch of the beautiful Manali-Rohtang Pass in the Indian Himalayas. India's Supreme Court demanded to know why someone thought it was clever to use scenic boulders as billboards. Company representatives said they knew nothing of the graffiti, blaming local franchisees instead. Now the companies are trying to decide how to remove the paint without doing further harm to the delicate mosses that cling to the rocks. We hear colas will...