Word: coca-cola
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...stocks are finally near the bottom, which is the emerging consensus, a lot of market truisms fall neatly into place. Sure enough, in the end bear markets leave no places to hide. "Safe" havens like Coca-Cola and Philip Morris crashed more than 20% as the Dow plunged in June and July. Sure enough too, the collective wisdom of the market understands recessions better than the economists. Last week's revised figures show the economy contracted in not just one but three quarters last year. That deep pullback helps explain why the market began tanking in 2000, when economists were...
...Coca-Cola has moved another step closer to making everyone forget the debacle of New Coke. The company's latest brand extension, Vanilla Coke, appears to be an early hit. Vanilla Coke was the top-selling 20-oz. soft drink in supermarkets and drugstore chains in the four weeks after its May launch, according to Beverage Digest. It's too soon to declare it a winner, but analysts say Coca-Cola may have found a drink that bridges generations: Vanilla Coke reminds the baby-boom-and-older crowd of the days when soda jerks would spritz your glass with...
...goers are the closest advertisers can get to a captive audience these days, expect this practice to become standard. To reach fickle (and TiVO-equipped) television viewers, blatant product placements are another avenue of attack. Coca-Cola’s infiltration of this summer’s hit “American Idol,” which had a set adorned with Coca-Cola paraphernalia, is indicative of marketing strategies to come. It’s only a matter of time before we see “Friends” switching from Central Park to Starbucks or Homer Simpson chomping...
...granite-jawed guards clutching M-16s and big wooden sticks, the reporters are ushered through two sets of tall steel gates, past drab cellblocks and neat hedges. On bleachers beside the pitch, more than 1,000 inmates await the opening ceremony under flags, bunting and banners sponsored by Coca-Cola and local sportswear makers...
...Betsy Ross were designing the American flag today, her task would be much simpler. She could just hoist a pair of old jeans up the flagpole. Egalitarian, utilitarian and rugged, jeans project the American sensibility. And as a standard bearer of America's global dominance, they stride where even Coca-Cola fears to tread. But recently jeans have become something else as well. They have become expensive, elitist and European...