Word: cocas
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...likely is it that the company's case will be heard on the Hill? Well, last year alone Fruit handed out more than $435,000 in soft-money donations, a figure that puts contributions by the firm (1998 sales: $2.2 billion) ahead of those of such giants as Coca-Cola, Exxon and Bank of America. Most of Fruit's plums go to Republicans, including $265,000 to the National Republican Senatorial Committee, run by Kentucky Senator Mitch McConnell, the principal opponent of campaign finance reform...
...corporations, from General Motors to Coca-Cola to Lockheed, have garnered huge benefits from going beyond mere export trade and licensing their brands abroad to manufacturers of high-quality consumer goods, ranging from apparel to toys to foods. Licensing's allure is obvious. It offers companies new revenues that require little if any capital outlay. It's an ideal way to protect trademarks from infringers. And it's an invaluable marketing method because it can enhance a brand's image and lead it to new markets. Corporate brand licensing has grown from practically zero in the mid-1980s...
...Ricard and Land Rover, have taken up the licensing game and are signing agreements at a furious pace. European companies are beginning to grasp that if they don't act quickly, U.S. brands could soon completely overrun their markets with new waves of licensed goods. Even a pioneer like Coca-Cola, which has been licensing in Europe since 1986, views the continent as wide-open territory. "We feel like we've only scratched the surface in Europe," says Coke spokeswoman Susan McDermott. Equity Management, the largest U.S. licensing agency, which handles licensing chores that include research, legal work and quality...
...superstar stock picker, Buffett has taken Berkshire's shareholders for an amazing ride, largely on the backs of stocks like Gillette, Coca-Cola and Disney. If you had put $10,000 in Berkshire when Buffett bought control in 1965, it would be worth $51 million today--literally 100 times the gain of the Standard & Poor's 500. Buffett's investment success has long overwhelmed Berkshire's other side, which owns and operates companies in aviation, furniture, insurance and fast food. Profits from those businesses traditionally haven't helped in evaluating Berkshire because investment gains have meant so much more...
...Coca-Cola replaced its traditional cola with a sweeter, Pepsi-like alternative. Sales plummeted, and the product was yanked...