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...former, according to a spokesman, would be an "unfair and misguided imposition on Mr. Gates's time." On the latter, Microsoft stuck to its well-worn Coke analogy; the source code, it said, was the "software equivalent to the formula for Coca-Cola." Not only that, handing it over would "reveal plans for future operating systems." That's why they want the government experts examining it to agree not to work for Redmond's rivals in the next few years. No, says the government, that would bankrupt them...

Author: /time Magazine | Title: Microsoft Plays Hard to Get | 8/5/1998 | See Source »

Clinton's visit allowed 1.2 billion Chinese to see the No. 1 person of the country that makes Coca-Cola, Nike sportswear and Boeing aircraft, all of which are quite familiar to Chinese eyes. Clinton's open exchange of views with Chinese President Jiang Zemin, Peking University students and callers in Shanghai is unparalleled. The Chinese have now seen a democratically elected leader talk with the people in an open way. And they may think twice about why their own party leaders are seldom seen in public, let alone speaking in an impromptu fashion with them. XIAO-MING YU Charlottesville...

Author: /time Magazine | Title: Letters: Aug. 3, 1998 | 8/3/1998 | See Source »

...superficial: people speak English here as their second language, as a way to travel the world and to serve their own tourists. The seeping of American foods and names into the culture, then, makes sense, but it should be more uninvited, less sought-after. This explanation justifies the ubiquitous Coca-Cola, but what about other, original products with names like "Spring" and "Jump" that are at best distant and perhaps estranged family members of the American beverage universe...

Author: By Adam I. Arenson, | Title: POSTCARD FROM RAANANA | 7/24/1998 | See Source »

SEMINAR TOPICS Mornings are for presentations on different companies and panel discussions. This year's presentations are on Nokia, America Online, Loral Space & Communications, Comcast and Disney, NBC, Coca-Cola and Microsoft...

Author: /time Magazine | Title: Power Camps | 7/20/1998 | See Source »

...surface, a grand intertwine between Japan and the U.S.--which has helped make Sony and Coca Cola household names in both countries--spans the ocean that separates us. It's physically more apparent in this hemisphere. With Seven-Eleven, KFC and bowling around, who needs sleepy Chestnut Ridge, N.Y.? And as for Japanese culture in America, I certainly remember watching kabuki as child--on an episode of "Alvin and the Chipmunks." And who can forget the educating Gilbert and Sullivan production of "The Mikado" at Harvard this fall...

Author: By Andrew K. Mandel, | Title: POSTCARD FROM JAPAN | 6/26/1998 | See Source »

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