Word: cocas
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Classes on Michael Jackson or the poodle skirt are relatively rare in Harvard's hallowed halls, but a handful of faculty members focus their energies on MTV instead of Machiavelli, and analyze Coca-Cola advertisements rather than Cezanne...
Their ranks include linguist Bert R. Vaux, who sometimes illustrates his lectures with examples culled from the previous night's sitcoms, John R. Stilgoe, Orchard professor of the history of landscape development, who gives an entire lecture on Coca-Cola advertisements, and History and Literature instructor Stuart M. Semmel, whose class includes British pop music from the decades after World...
...Imperial Coca-Cola...
Coke's peaceful near-conquest of the world is one of the remarkable phenomena of the age. It has put itself (in the phrase of a Coca-Cola executive) "always within an arm's length of desire." And where there is no desire for it, Coke creates desire. Its advertising, which garnishes the world from the edge of the Arctic to the Cape of Good Hope, has created more new appetites and thirsts in more people than an army of dancing girls bearing jugs of wine. It has brought refrigeration to sweltering one-ox towns without plumbing...
...monthly travels include trips to Russia andadditional weekend jaunts to pitch the project tocorporate sponsors--including Coca-Cola andHewlett Packard. The Truman Scholar also spendstime in consultation with the project's directors,who include the Dalai Lama, Jimmy Carter, formerIsraeli Prime Minister Shimon Peres and formerIrish President Mary Robinson...