Word: cocas
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These Olympians, or rather their virtual realities, are part of the show in Coca-Cola Olympic City at Centennial Olympic Park, the not-yet-completed plaza that the Atlanta Committee for the Olympic Games (A.C.O.G.) hopes will be the meeting place for what one official calls "the largest peacetime gathering of humanity in the history of humanity." Be that as it may, 2 million will descend upon Atlanta next week for the 100th anniversary of the Olympics, and they are entitled to ask, "Is Atlanta ready...
There are two ways an immigrant can assimilate into American life. One approach is to embrace mainstream culture, the sitcoms, the Coca-Cola, the straight-ahead pop music and, of course, the English language. The other way is to assert your own identity, your own heritage, and compel the rest of America to taste your spices, to dance to your Afro-Cuban grooves. Estefan has done both. From the mid-1980s on, her work with the Miami Sound Machine consisted mostly of processed American-style dance music seasoned with punchy Latin rhythms. "She was the first to take Latin-influenced...
...oddly defensive tag Atlanta gives itself--"The City Too Busy to Hate"--rearticulates the hope that busy-ness can paper over resentments. And, to a remarkable extent, the city has made good on its promise: Atlanta is famously the center of the Cable News Network, Delta Air Lines and Coca-Cola; and for four straight years in the '90s, "Hotlanta" led the nation in the creation of jobs...
...master. For instance, Virgin was not able to get shelf space in half the British supermarkets--no small problem when four grocery chains control more than 60% of the market. The reason: Coke and Pepsi locked up the shelves with exclusive agreements and got down-and-dirty on price. "Coca-Cola decided to throw all their marketing skills against us, to kill it in the first year," says Will Whitehorn, director of Virgin corporate affairs...
...long ago, Coca-cola chairman Roberto Goizueta showed up to salute a group of American immigrants as they took the oath of citizenship at Monticello, the home of Thomas Jefferson. Coke's boss eloquently recalled his own family's flight from Cuba and eventual naturalization as proud Americans. Said the courtly ceo: "When my family and I came to this country, we had to leave everything behind...our photographs hung on the walls, our wedding gifts sat on the shelves...