Word: cocas
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...Saturday night's media welcoming party in Bryant Park, corporate sponsorships were in plentiful supply. Miller Beer, Coca-Cola and Kraft foods were among the heavy-hitters...
...least one battle being fought at Penn State University has nothing to do with political correctness. In State College, Pa., ideological warfare has been eclipsed by the grand finale of a heated competition between soft-drink giants Coca-Cola and Pepsi for an exclusive 10-year contract to be the school's official thirst quencher. Pepsi won the honors, and as a result no other sodas will be sold anywhere on the university's 21 campuses. In return, Pepsi is awarding Penn State $14 million, money that will go to scholarship funds and construction of a new sports arena...
...FOUR-CITY FAST BREAK, THE Coca-Cola Co. has made the first move, flooding thousands of stores in the Southern U.S. with cans and bottles, displays and posters, backed by a TV ad campaign, to introduce its newest product, PowerAde. It's a drink made for athletes and, in the words of a Coke spokesman, "anyone who works up a sweat." At PepsiCo, Inc., plans are well under way for a summer rollout of its new drink for jocks and those who aspire to be: All Sport. Other large companies are entering the fray with similar products -- Dr Pepper/Seven-Up with...
Ironically, Gatorade may be responsible for spawning one of its new heavyweight competitors. With an eye on expansion, especially overseas, Gatorade approached Coca-Cola last January about using Coke's distribution system. But the talks broke off in April, and the next thing Gatorade knew, Coke had pledged a "major commitment" to sports drinks...
...everybody caves. Two weeks ago, Coca-Cola chairman Roberto Goizueta stood up before shareholders and defended his 1991 pay of $86 million, which included a record $80 million in stock grants, on the grounds that under his management, Coke stock had increased 1,300%. Goizueta was interrupted four times -- by thunderous applause. U.S. Surgical CEO Leon Hirsch, who earned $118 million in salary and stock incentives, maintains that he's worth it. "I'm not paid enough," he says. Since 1988, U.S. Surgical's market capitalization has, to his credit, increased 1,350%; in the past three years, shareholders have...