Word: cocas
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Along Beijing's Xiushui Street, merchants in makeshift metal stands plaintively urge shoppers to buy jade-green grapes, bright red Coca-Cola sportswear and Begonia Flower-brand silk lingerie. A balding trader, waving a fan, hawks Christian Dior-label shirts. They cost 100 yuan ($27) abroad, he confides, but his price is only 25 yuan ($6). A real bargain. The yellow license in his stall identifies him as a ge ti hu (private entrepreneur), who sells his wares on the free market...
Give your pajama-stagger a little pep. Redden your already blood-shot eyes. It's time for the Coca-Cola Company's latest marketing coup...
This year, Coke began promoting itself for the number one spot on your breakfast table, with radio commercials, posters in stores and 25 cents-a-glass restaurant deals. All Coca-Cola U.S.A. bottlers can use the ad campaign. Although the campaign is popular from Wisconsin to Louisiana, so far local bottlers haven't picked...
...Puttnam, 46, had a fatal propensity for picking fights with powerful figures. He clashed with Bill Cosby over the comedian's forthcoming film, Leonard Part 6. Cosby was so enraged that he took his next project to Warner Bros., and complained to executives of Columbia's parent, Coca-Cola, which Cosby has long served as a pitchman...
...fans were advertising executives. Attracted by his rapport with children, Jell-O hired Cosby in 1974 for a series of commercials in which he talked and mugged with youngsters eating Jell-O pudding. He was soon in demand for other TV spots, hawking products for Ford, Texas Instruments and Coca-Cola, among others. His latest client, E.F. Hutton, reportedly paid him more than $5 million for a long-term deal. "The advertising business was looking for universality that shatters the color image," says Fred Danzig, editor of Advertising Age. "Cosby does that...