Word: cocas
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...still frenetically commercial. At the Cafe Givral, the Rick's Bar of wartime Saigon, a superb French-bread sandwich and cool citron presse are still available. Money changers, prostitutes and all kinds of small-time wheeler-dealers flourish, albeit rather more discreetly than ten years ago. North and South, Coca-Cola is for sale, but the black market stalls of Ho Chi Minh City are packed with foreign goods: Spam and Tang, Zest and Lux, A&W root beer and Del Monte prunes, Remy Martin cognac, Wilson tennis racquets and balls, Japanese TVs and calculators. Vietnamese are allowed to receive...
...this was, of course, before the age when advertising began to hinge on what kind of person you would be if you used the product. You remember from the '60s those giddily idealistic United Nations-style Coca Cola ads, with 100 different races of people drinking frosty bottles of Coke and singing "I'd like to Teach the World to Sing in Perfect Harmony." Looking up from' Mission Impossible,' you felt that the next time you slugged down a pop, you would be joining hands with the oppressed people of the world...
Back then, of course, the people were still drinking Coca-Cola. The product had something do with...
DIED. Robert W. Woodruff, 95, former president and chairman of Coca-Cola, whose active association with the company spanned six decades until his retirement from the board last year, and whose leadership built a debt-ridden, one-product soda-fountain business into a giant multinational, making Coke a favorite in all but a few countries and merely one of the company's 250 products, which included flavor essences, citrus drinks and coffee; in Atlanta. Woodruff was also a prodigious philanthropist who gave away an estimated $350 million, much of it anonymously, to medicine, the arts and education...
Cherry Coke is the latest salvo in a tough marketing war among soft-drink makers. The new flavor could put a crimp in sales of Dr Pepper, which has a slight cherry flavor. Coca-Cola's current Pepper-type offering, called Mr. Pibb, has done poorly. This time the company hopes to ensure its new product's success by using the Coke label. It learned the magic of that name in 1983, when its diet Coke became an instant...