Word: cocas
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...Indian women hi flowing, pastel-shaded saris, black and white Kenyans in khaki safari outfits or pinstripe suits crowded around the dais in Nairobi's Uhuru (freedom in Swahili) Park. Hundreds of tribal dancers in monkey-skin skirts and black feather headdresses swayed rhythmically, rattling anklets made of Coca-Cola bottletops and ululating cries of praise. Naval battalions boomed out a 21-gun salute, and there was an ear-cracking, low-flying aeronautics display by fighters of the Kenya air force. At the center of the colorful hosannas, a leather-bound Bible in his hands, was Daniel Torotich arap...
...cost a little more you better be better." And when you come on with such head-to-head comparison promotions in the usually decorous world of wine selling you had better be prepared for lots of flack, not only from competitors but also from the Government. That is what Coca-Cola Co. is discovering...
...Taylor's promotions, but said that the winery ran them at its own risk. If the ads were found to be misleading, Taylor could face penalties ranging from a letter of admonishment to a suspension of its permit to sell wine interstate. Early this month, Coca-Cola officials decided to risk the consequences: the Taylor commercials hit the tube and newspapers in the East and Southern California...
Carlton Curtis, spokesman for the Coca-Cola Co., defends the aggressive ads as normal competitive tactics. He contends that the judges used in the ads averaged "a dozen years of experience." Far from being cowed by the industry's outrage, Coke, relying on its vast distribution experience, is planning to expand production of Taylor California wines from half a million cases this year to 2 million...
...enjoyable experience of spending U.S. dollars overseas. At present exchange rates, a U.S. Army lieut. colonel stationed in Japan earns less than senior Japanese guards ($25,900) employed at the base near Tokyo. In Paris, where the French franc hit a three-year high against the dollar and a Coca-Cola costs $1.25, California Tourist William Warrell glumly observed: "I don't see how people can travel anymore. I really...