Word: cocas
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Changing Recipes. Bottlers sell $1.5 billion worth of diet soft drinks annually. That is 15% of the total U.S. soft-drink market, and has been the fastest growing segment, thanks to heavy advertising and a weight-conscious citizenry. The most popular labels: Tab (made by Coca-Cola), Diet Pepsi, Sugar Free 7Up and Dr Pepper, and Diet Rite Cola. Now producers may be forced to change their recipes, perhaps adding small amounts of sugar-and calories...
...jellies, sugarless chewing gum and even some familiar toothpaste tastes will have to be drastically altered. Sweet 'n Low and other sugar substitutes may vanish from the table, forcing dieting coffee and tea drinkers to take their favorite brew straight-or with sugar. Leading soft-drink manufacturers like Coca-Cola and PepsiCo are promising to continue marketing diet drinks, presumably by reducing sugar content of some beverages, resorting to sweeteners like high-fructose corn syrup, and perhaps adding citrus or other flavorings. But some of these newcomers may be richer in calories than saccharin-sweetened brands...
...trend toward monopolization of the nation's grocery markets by a few chains is matched by the domination of cropland by a few large, diversified companies, such as Tenneco, Bank of America, Dow Chemical, and Coca Cola. In California, 77 per cent of the agricultural land is controlled by 7 per cent of the growers, who employ 79 per cent of the state's farmworkers...
...With recombinant genes on our side, we're gonna do great things, great things, yep, yep. Drop a bucket of these little coca coli on the Mexican countryside, and you'll have big meatless enchiladas running around, terrorizing people. And there's another big plus...
Another measure of Pepsi's success is the report circulating in the beverage industry that the company's archrival, Coca-Cola, has quietly sought-and won-a Russian license to sell Coke at the 1980 Moscow Olympics. Coca-Cola officials refuse to discuss the matter, which they say is "very sensitive." But it would be odd if the Kremlin were not aware of Coca-Cola Chairman J. Paul Austin's longtime interest in Russia -and his friendship with Jimmy Carter...