Word: cocas
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...commercial's sprightly jingle accompanies handsome footage of people working, playing, relaxing and flashing warm all-American smiles. Coca-Cola? McDonald's? Nope. The next face on the screen belongs to a nice, reliable, fatherly type who looks very much like-in fact, who is Gerald R. Ford. No name is mentioned; there is no appeal for votes. "Peace with freedom," intones an announcer as the minute draws to a close. "Is there anything more important than that...
...agree that growth will not improve much in the third quarter. Alan Greenspan, Ford's top economic adviser (currently on leave from TIME'S board), has shrugged off the decline as a temporary "pause." Says David Grove, chief economist at IBM: "I wouldn't use the Coca-Cola slogan, 'The pause that refreshes,' but rather Geritol's 'tired blood' slogan...
...Atlanta as a three-member (two principals and a secretary) advertising agency. As late as 1973 its billings were $6.3 million; this year they are expected to hit $30 million. In 1975 the agency picked up three Clios, the advertising equivalents of Hollywood Oscars. Last week it swiped Coca-Cola's national Fresca account from New York-based Interpublic...
Issued in mid-August by Rep. Benjamin Rosenthal (D-N.Y.) and the Center for Science in the Public Interest, the analysis characterizes the School of Public Health's Nutrition Department as "riddled with corporate influence," noting that its benefactors include the Kellogg Co., Gerber Products, Coca-Cola, Oscar Mayer & Co., and the Amstar Corp...
Carter scores best with those businessmen who meet him face to face. Last week three Carter supporters-Henry Ford, who does not identify himself with either party, and Democrats Edgar Bronfman, chairman of Seagram Co., and J. Paul Austin, chairman of Coca-Cola-threw a meet-Jimmy lunch at Manhattan's "21" Club-and invited 49 of their colleagues. Carter assured the assembled executives that he favors "a minimum of interference of the Federal Government in free enterprise," and stressed his receptivity to criticism and advice. He also said he "would not do anything to minimize" the investment activities...