Word: cocas
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Last week Carter met with 52 of the nation's top corporate executives at New York's "21" Club (see ECONOMY & BUSINESS). One of the hosts was a friend from Atlanta, Coca-Cola Board Chairman J. Paul Austin. Carter strongly endorsed free enterprise-as he had to the convention-and had friendly words for multinational corporations. Said he: "I have never had a goal for Government to dominate business...
...COCA-COLA BEAT COCA-COLA blared the strange headline in a recent newspaper ad in Dallas. Starkly pictured beneath the message was the soft drink's familiar hourglass bottle flanked by two glasses, one marked M, the other Q. Thus opened what is becoming one of advertising's most bizarre feuds. It pits the nation's leading soft-drink maker, Coca-Cola, against its closest ranking competitor, Pepsi-Cola, in a taste bud to taste bud donnybrook that for sheer zaniness outdoes anything the ad world has seen in years...
Thirsting for bigger sales, Pepsi extended its taste-test campaign to Michigan two months ago. And last week it moved into Los Angeles and New York, the country's richest markets, with the message: NATIONWIDE MORE COCA-COLA DRINKERS PREFER PEPSI THAN COKE. Anticipating the move, Coke had already launched a campaign with the theme NEW YORK PREFERS COCA-COLA TO PEPSI...
...with the patrician F.D.R. and his zealous New Dealer's, and in 1940 he quit his Cabinet and national party posts, suggesting that F.D.R.'s decision to run for an unprecedented third term had foreclosed his own ambitions for high elective office. Farley became head of Coca-Cola's foreign operations but never lost his taste for politics. He made plans to be on hand, smiling and greeting old friends, at every Democratic convention-up to, that is, next month's party jamboree in Manhattan. He was turned down as a delegate by New York Democrats...
Idea in Rehearsal. At Coca-Cola, which signed on as a backer because Chairman J. Paul Austin, a chum of Lerner's at Harvard in the late 1930s, had been looking for "something meaningful" as a Bicentennial project...