Word: cocas
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...multicolor prototype bottle called Love Being is hardly the kind of packaging you would expect from straitlaced Coca-Cola. But with soda sales sagging, the company is showing some new verve, assembling an international team of marketing specialists to create what it hopes will become the shiny embodiment of liquid cool. Coke is introducing a mod series of bottles called M5 to try to perk up its 119-year-old cola while launching some slick new drinks to recharge a business that has been slowly losing momentum...
...cola consumption, which is falling by more than 6% annually. "People are reaching for products they perceive to be healthier," says Gary Hemphill, director of Beverage Marketing Corp., a research firm based in New York City. So when Neville Isdell, 62, came out of retirement last year to become Coca-Cola's CEO, the 35-year Coke veteran had an understandable thirst for change...
That's unlikely anytime soon, but if recent intros are any indication, innovation under Isdell will stretch beyond trendy bottle designs. Coca-Cola Blak, a single serving carbonated coffee, and Dasani Sensations, a line of flavored sparkling waters, are among the highly regarded new drinks in the pipeline. Tab Energy, expected to launch later this year, is aimed at women and the market for healthier sodas. Like the M5 Coke bottles, Tab Energy's containers will feature a novel design (slender and pink), as will the new Von Dutch energy drink (camouflage cans). "When thirsty people go into a store...
...ravages Boston, it upends Lydia's life, claiming many loved ones as well as any semblance of a comfortable existence. Meanwhile, Driscoll is building QD Soda into a Coca Cola--like conglomerate...
...Tucker es ahora la presidente del fondo, y ha volcado su experiencia de negocios en ?l con el objetivo de expandir sus operaciones. Su trabajo es captar estudiantes -que ella llama clientes- a trav?s de reuniones celebradas en 51 mercados claves. Al mismo tiempo, donantes corporativos como Ford y Coca-Cola le agradecen que hable lenguaje que ellos entienden: resultados por la inversi?n. The Lilly Endowment, una fundaci?n filantr?pica privada, qued? tan impresionada que le don? un cheque de $50 millones. Celebridades como Jeff Garc?a y Cheech Marin se han unido a la junta de HSF. ?El resultado...