Word: cocas
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...most of its 99-year history, the Coca-Cola Company has known only the sweet taste of success. This year, though, Coke seems unable to do anything right. First the Atlanta-based firm infuriated customers by changing the sacred formula of Coke. Then it had to swallow hard, admit error and bring back the old mixture under the label Coca-Cola Classic. Next the company angered textile workers by marketing a line of Coca-Cola clothes produced overseas. Now Coke is under attack from the sugar industry for allegedly misleading the public about the ingredients of its No. 1 product...
...Washington-based Sugar Association, which represents refiners and processors of sugar beet and cane, spent $235,000 last week to take out anti-Coke newspaper advertisements in 13 major cities. The ads charged that Coca-Cola Classic is not the "real thing" because it is sweetened with corn syrup, while the drink's original formula called for sugar, which is slightly more expensive. Of course, the Sugar Association has a keen financial interest in the sweetener question because its members do not make the corn syrup that is now used in most soft drinks. The decision by beverage companies...
...Coca-Cola responded to the sugar industry's criticism with a four-page press release accusing the Sugar Association of misleading the public. The company acknowledged using corn syrup for the past five years. Coca-Cola pointed out, however, that the fructose in corn syrup, as every high school science student should know, is as much a sugar as sucrose, the technical name for beet or cane sugar. "The fact of the matter," said a Coca-Cola spokesman, "is that sugar is sugar is sugar." Even so, in May the company changed Coke's label to read "high fructose corn...
...founded the Old Cola Drinkers of America and helped lead the successful protest against the new Coke: "Corn syrup is like lead in my stomach. It doesn't give me the lift. It makes me sleepy." But industry analysts perceive no difference. Says Montgomery Securities' Emanuel Goldman: "Original and Coca-Cola Classic are one and the same thing...
...Coca-Cola probably could not help but be caught off guard by the sugar industry's assault. Its run-in with textile workers, though, was an avoidable gaffe. Last month Coca-Cola unveiled a line of men's and women's casual clothing manufactured by Murjani International of New York City under a license from the Atlanta company. The Murjani products included bright-colored sweaters ($40), sweatshirts ($34) and jean jackets ($52), all bearing the Coca-Cola logo. The trouble began when textile officials discovered that the clothes were made in Asia, despite being advertised as "All-American." Several textile...