Word: cocas
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...approach borrows from a proven business tactic. "Westinghouse created radio shows to sell radios," notes Lee Black, an analyst with Jupiter Research. AOL Music takes a cut from songs sold through MusicNet, but its ka-ching comes from the 16 million visitors it delivers each month to advertisers like Coca-Cola...
...also filed suit against New York City authorities for putting fuel tanks near its building, which it alleges contributed to the damage. Whatever the outcome of the suits, Deutsche is leaving town anyway, moving across the river to New Jersey. Turkish Pop Culture A new Turkish soda is giving Coca-Cola and Pepsi a fizzy fit - with a little help from U.S. foreign policy. Since Cola Turka hit local shelves two months ago, a high-profile ad campaign has been stoking nationalist sentiment. Starring Chevy Chase as a confused New Yorker struggling to understand why anyone who sips the drink...
...forlorn pet owner summoning his tiny, unimaginatively named dog. It is the sound of marketing, the remix of an old mambo song that has gone from TV spot to hit single and the word on millions of lips. And it's all brought to you by Coca-Cola - not that you'd know from listening to the song. In a cluttered marketplace, advertisers need to be different. Traditional ads repeating a brand name 30 times in 30 seconds no longer stand out. So European advertisers are turning to stealth crossover techniques - creating radio and TV shows, and teaching the world...
Bryant has two constituencies to worry about: 12 jurors and the tens of millions of his fans whose approval pushes Nike, Coca-Cola and McDonald's to pay big bucks for his face. Every athlete's endorsement agreement has a public disrepute clause that lets the sponsor duck out if, as one contract reads, "any party or its principal(s) is indicted on a felony criminal charge of moral turpitude...
...They allege that nine Coca-Cola bottling employees have been murdered over the past 12 years. Union leaders accuse bosses of allowing paramilitaries access to the plants to scrawl graffiti on the walls and intimidate workers. "We're living in anguish and terror," says Sinaltrainal president Luis Javier Correa, himself the target of death threats. "Coca-Cola has an ethical and moral commitment to its workers and we're trying to make it accountable." Coca-Cola denied any responsibility for the violence. "We and our bottling partners operate in accordance with local laws, and contribute to the communities we serve...