Word: cocas
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Moviegoers are used to seeing ads as they settle into their seats, but Regal CineMedia, based in Centennial, Colo., has taken things to a new level. It is distributing a 20-minute block of digital video with short films and commercials designed especially for theaters from companies like Coca-Cola and Cingular Wireless. Unlike their ads on TV, these are often mini-narratives with plots that have a beginning, a middle and an end. Regal's parent firm, the largest theater operator in the U.S., hopes to have its preshow on 4,500 screens in 375 theaters...
With regard to globalization, giving foreign peoples the opportunity to drink Coca-Cola, eat at McDonald’s and listen to Britney Spears is not economic exploitation or imperialism. Are we culturally dominant? Sure. But we also believe in free markets. If, for example, Brazilians don’t like Big Macs, they’re not obligated to change their tastes. National Review’s Jonah Goldberg uses this analogy: “If the coolest guy in school wears a leather jacket and all the other kids follow suit, that’s hardly the same...
Furthermore, making a snap judgment to pull funding from defense companies opens the floodgates for divestment from other morally ambiguous industries. Coca-Cola and Nike are only a few examples; given adamant students and faculty, an argument could be made that nearly every company is socially irresponsible, that each is giving rise to societal ills in some manner or another. And on each example, there would likely not be a clear moral consensus...
...label, saying, “Out of Order.” But after a week of searching out Diet Sprite even in the netherworld of Currier House, Dartboard saw no progress made towards fixing the fountains. Instead, a mysterious sign appeared on the Winthrop House soda fountain, declaring that Coca-Cola had discontinued Diet Sprite and that Harvard Dining Services would be looking for other options. Lemonade replaced Diet Sprite in Cabot House. Dartboard was shocked that the Coca Cola company could ever think of discontinuing such a valuable clear soda beverage. But Coca Cola has confirmed that...
...against multiculturalism dominated by American consumerism, or what I call the ‘Coca-Cola–and-jean syndrome,’” says Sulak...