Word: cockshutt
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...research and development of new tractors, trucks and other machines. He also shook up the company's network of dealers, making each responsible for selling all of White's machines instead of only one line. (The company markets farm equipment under the Minneapolis-Moline, Oliver and Cockshutt nameplates.) Still, says Knudsen, "in marketing and merchandising, the farm-equipment business is just about where the auto industry was 50 years...
...bumper years. Steel's future gleams so brightly that Hamilton's Steel Co. of Canada launched a $118 million expansion program last week, and Dominion Foundries & Steel has announced a $20 million expansion. The outlook for farm machinery is "excellent, first-class," says George Vincent, president of Cockshutt Farm Equipment. Automakers expect a 24% production increase this year to a record 530,000 cars. "My crystal ball reads five years of real good times," says American Motors (Canada) President Earl K. Brownridge...
...Canada is testing a Canadian-designed combination battery box and gasoline tank that the U.S. parent company may adopt for all White trucks. But on many manufactured items, Canadian productivity and pricing simply cannot compete. "Several firms have been to see us about buying their hydraulic systems," says Cockshutt's George Vincent. "When we tell them what we're buying at in the States, they shake their heads and say they can't touch...
Warm & Cool Tractor. New comfort for the hitherto weather-beaten and windburned farmer is promised with the coming of a tractor that is air-conditioned in summer, heated in winter. The experimental tractor, its cab encased in glass and steel, was displayed by its inventor. J. F. Schaffhausen, of Cockshutt Farm Equipment. Inc., in Doylestown, Pa. Sparing the farmer from the seasons, says Schaffhausen, will reduce fatigue and boost his life expectancy, save him an annual bad weather loss of $1,000 and 30 working days. If brisk demand develops, Cockshutt will mass-produce the tractor, sell it for about...
Representatives of Farm Bureau Co-operative Associations in Indiana, Ohio and Pennsylvania had brought him a new tractor and deep tillage plow. It was a handsome pair. The 47-h.p. tractor, in fire-engine red and cream yellow, was the first 1956 model off the assembly line of the Cockshutt factory at Bellevue, Ohio. Equipped with a pushbutton radio for standard and short-wave broadcasts, a cigarette lighter on the dash, hydraulic controls, the tractor would retail for $4,000. Commenting that "two-thirds to three-quarters of my top soil now is in the Atlantic Ocean, or somewhere between...