Word: cockshutt
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Dates: during 1970-1979
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...research and development of new tractors, trucks and other machines. He also shook up the company's network of dealers, making each responsible for selling all of White's machines instead of only one line. (The company markets farm equipment under the Minneapolis-Moline, Oliver and Cockshutt nameplates.) Still, says Knudsen, "in marketing and merchandising, the farm-equipment business is just about where the auto industry was 50 years...