Word: cocktails
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...Generic copies of the anti-retroviral "cocktail" therapies essential to staying the onset of full-blown AIDS can be acquired on the world market for as little as $250 a year per patient, as compared with a patent-protected price tag in the U.S. of $10,000 a year. But in a country with 4.7 million mostly deeply impoverished HIV patients, even the discounted drugs would require the government to lay out $1.2 billion a year - and to put in place the infrastructure to ensure the proper diagnosis and usage and create a healthy environment to protect those patients from...
...trading insults with Orson Bean. Held in tony venues like Radio City Music Hall, the presentations involve elaborate stage presentations, comedy bits and star walk-ons - the aesthetic is somewhere between an awards show and an insurance dealers' regional sales meeting. They're followed by cocktail parties where the networks pimp out their celebs to mingle among laundry-detergent marketing directors and managers of affiliate stations, earning goodwill among semi-bigwigs who get to go home to Lacrosse or Abilene with a picture of themselves next to an artfully-concealing-her-chagrin Heather Locklear...
...multinationals also have to contend with competition from generic drug makers. The Indian company Cipla plans to sell its versions of a triple-drug anti-AIDS cocktail to Médecins sans Frontières for $600 a year per patient - $200 cheaper than the least expensive brand-name cocktail. "We are offering the drugs at a humanitarian price," says Cipla chairman Yusuf K. Hamied. GlaxoSmithKline and Bristol-Myers have threatened to sue Cipla; they fear that a flood of cheap imitations in Africa could create a global black market for AIDS drugs that could undercut prices in the developed...
...image of alcohol is heavily restricted. And the French ad police don't care if you're hawking something as sobering as customer-relationship-management software. The U.S. software firm Blue Martini, based in San Mateo, Calif., was hoping to run print ads in France featuring its signature azure cocktail and a tag line that read, "This martini won't go to your head." But, after reviewing the tough 1991 ad law, the company's lawyers put their campaign back in the bottle...
...young, lucky and ruthless in the '70s. With the right contacts, like Colombian drug boss Pablo Escobar, a New England hippie could make maybe $100 million importing cocaine into the U.S. and help it become the favorite cocktail of movie stars, pro athletes and investment bankers. That is George Yung's story, as told by Bruce Porter in the book Blow and now made into a sprawling rise-and-fall melodrama by director Ted Demme (The Ref, Beautiful Girls) and writers David McKenna and Nick Cassavetes...