Word: coco
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Dates: during 2000-2009
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...CoCo bottom line to date: 16 CDs, 8 million copies sold, and two MTV International awards: 1999 Best Female Artist and Best Chinese Music video in 1998 for Di Da Di, her biggest hit to date. House of fashion Chanel named Coco its first "Asian-Pacific Celebrity Ambassadress" because, as the company's regional director of image and external relations Bonnie Gokson says: "She's just perfect. And she wears our clothes very well." (The fact that her name is also a Chanel trademark doesn't hurt either.) The designation means lots of clothes, makeup and guest appearances throughout Asia...
When she performs, Coco is all business. At a banquet room recently in Hong Kong's Grand Hyatt hotel, CoCo is doing a soundcheck before a Chanel pret-a-porter show. Earphones on, she belts out A Love Before Time. She is into it, but the others in the room sense something isn't right: CoCo sounds like a weak lounge singer at a crowded bar. Her performance smile fades as sister Nancy gives her the bad news. Throwing her shoulders back, the singer barks commands to the soundman, masking her anger with a shiny smile. With precision, Nancy...
...CoCo Lee Inc. is strictly a family business. Nancy is CoCo's wardrobe consultant, p.r. representative, part-manager and makeup artist (even on Oscar night). Without Nancy, in fact, CoCo wouldn't even have her name. The English moniker she used through childhood was Ferren, and her Chinese name is Mayling, but neither would do, says Nancy. "Her real name's just too serious," she explains, "and her Chinese name is really common...
...tiny, busy, with a predilection for berets and aviator-style glasses?is the archetypal stage mother, Hong Kong-style. She is manager, contract-signer and accountant. She is clearly pleased with CoCo's success, though she says she would also be happy if her daughter was in medical school. Mom is uncompromising about manners and decorum, both personal and professional. CoCo says she wasn't allowed to talk to boys until she was 18. But her decorum has won her fans in every corner of Asia. At a concert in the Chinese city of Wuhan, 55,000 people showed...
...CoCo's bigger ambition is to succeed at last in English. Her first internationally released CD came out last year, but it flopped in the U.S. Regardless, industry types believe CoCo has a fighting chance. "She has matured incredibly in the five years I've known her," says Alan Yavasis, vice president of marketing in Asia for Sony, her label since 1995. "She's more focused on what she wants and what she wants to accomplish." One project will combine rhythm and blues with Chinese-influenced vocals and instruments. "At first people said, 'You're a dreamer, there...