Word: cocoa
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Dates: during 1960-1969
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Latest In Place. The accommodation has seemed to work very well. In the Ivory Coast's lush green countryside, agricultural production has jumped 50%, making the country the world's third largest producer of coffee, fourth largest of cocoa and fifth largest of pineapple. At the same time, the rate of new local and foreign business investment (Renault, Esso, Unilever) has more than doubled to $100 million yearly. Last week businessmen and government officials from a dozen African countries rounded off a ten-day technical exposition sponsored by France, which picked the sophisticated capital of Abidjan...
...Hershey wrappers he spotted on the ground so that the brand name would show. His successors have also stuck to the soft sell. Their major promotion is openhanded hospitality to the 700,000 tourists a year who trek to Hershey, Pa.-"the town that chocolate built"- to smell the cocoa-scented air, photograph one another under the street sign at the Chocolate-Cocoa Avenue intersection, admire street lamps shaped like Hershey kisses and policemen uniformed in chocolate brown...
...Hershey Foods Corp.) and a modern company emblem. Even more surprising, it took a full-page advertisement in the Wall Street Journal to trumpet the news. The ad summed up a situation that has been gradually cooking in the Pennsylvania Dutch hills along with the ovens full of African cocoa beans: Hershey is becoming more than a candymaker. Since 1966, the company has acquired two macaroni firms (San Giorgio and Delmonico Foods), a French Canadian baking company (David & Frere, Ltée.) and, for $23 million two months ago, the Cory Corp. of Chicago, which makes coffee brewers, appliances, pens...
...Likely. President and Chief Executive Harold S. Mohler, 48, insists that the changes are not meant to downplay the importance of chocolate. But serious fluctuations in the cocoa market did figure in Hershey's decision to expand into other fields. With purchases of some 100,000 tons a year, Hershey is the largest U.S. buyer of cocoa, and in Ghana, the principal provider, scarce supplies have pushed prices up 200% in two years, to 30? a pound. To combat such price rises and increased wages for its 6,800 employees, Hershey has already chopped one-eighth of an ounce...
Adzope happens to be a little bigger and richer and more important than most of the other towns. It prides itself as an important center for cocoa, coffee, and bananas. MG trucks load up in the surrounding forest with giant teak and mahogany logs for the export market. The town is the administrative seat for the surrounding sous-prefeture--a government unit including about 65,000 people. There are four sizable schools, bureaucratic offices, chain stores, a post office...