Word: cocomalt
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Dates: during 1930-1939
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According to the issue of January 26, 1937, Freddie Bartholomew plans to enter Harvard, while Shirley Temple is deterred from registering at Radcliffe only through the dieticians' refusal to supply her with health foods such as Wheaties, Cocomalt, etc. This is announced with such reproachful sadness by the Crimson that one can only assume that these items are common fare in the Harvard Houses, and that their dieticians would be delighted to pump Freddie and his classmates full of haliver oil, on the slightest provocation. We heartily endorse this attitude, since by the natural laws of evolution the "precious ducklings...
Only possible hitch in the plans, it was stated by a highly dependable authority close to official sources, lies in the refusal of Radcliffe dieticians to guarantee Miss Temple three portions per diem of Cocomalt (trade advt.) and strained spinach a la Temple, i.e., with luscious slices of hard-boiled egg. Miss Temple, it was added, has already shown the proper Radcliffe spirit by agreeing to wear flat-heeled shoes, horn-rimmed glasses and, possibly, a ribbon in her hair...
...Castoria, Fels Naptha, Grape-Nuts, Packard); Benton & Bowles (Best Foods, Colgate-Palmolive-Peet); Erwin Wasey (Real Silk Hosiery, Musterole, Zemo, Bost Toothpaste); N. W. Ayer (Deerfoot Sausage, Eno's Salts, Henry Ford) ; Batten, Barton, Durstine & Osborn (Atwater Kent, Armstrong Cork, Gold Dust, General Electric); Ruthrauff & Ryan (Campbell Soup, Cocomalt, Gillette, Rinso); Stack-Goble (Swift, Freeman Shoes, Bromo-Quinine) ; Newell-Emmett (Sunshine Biscuits, Chesterfields) ; McCann-Erickson (BeechNut Packing, National Biscuit, Vaseline...
...Flying Family (Cocomalt). Gifts: a pin, a jigsaw puzzle, membership in the Flying Cubs...
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