Word: cocos
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...transcends fashion and becomes a classic: the Gucci loafer, the Burberry trench coat, the Hermes bag. Creating something iconic is only half the battle; it's what comes next that counts--the tweaks that render these things as cool today as they were the year they were created. When Coco Chanel--above, circa 1926--died in 1971, her classic tweed jacket could have died too. She herself had kept the look alive for more than five decades. How much longer a life did a thousand-dollar jacket deserve? Ask Karl Lagerfeld. In the 20 years he has been designing...
...SLOUCH CHIC The shrugged-on silhouette came from Coco's first big idea of taking a lover's sweater, cutting it down the front and sewing ribbon on the edging...
...COCO'S CLASSIC The contrasting-trim look emerges in 1955 and continues as a classic into the 1960s, when Chanel's suits become de rigueur for the ladies who lunch...
...COCO LOCO Lagerfeld appeals to rappers like TLC's late Lisa (Left Eye) Lopes, left, and Rozonda (Chilli) Thomas, who delight in the modern take on the Chanel jacket: the Windbreaker...
...with energizing yerba mate. But J.O.E. takes the concept further in four versions. GO J.O.E. combines coffee with five types of ginseng and is meant to increase energy levels. KNOW J.O.E. offers ginkgo biloba, which purportedly can improve memory. SLOW J.O.E. has calming lavender and chamomile. There's also CoCo J.O.E.-- because who doesn't feel better after a little chocolate? --By Lisa McLaughlin