Word: coded
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Dates: during 1990-1999
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...wanted to share all her own notes and papers on a Web site, without collecting advertising dollars or being part of any other commercial venture, this too should be seen as a valid contribution to the academic community. Students should only be disciplined when they are violating the academic code by receiving money for academic work without authorization...
...adrenals, gonads or pituitaries, recommending different foods for each one. The big drawback of this diet is discovering that you are a gonad. Followers of the raw-foods diet eat only uncooked food; the Caveman Diet allows you to eat only what Stone Age people ate; and The Body Code, by Jay Cooper, divides dieters into warriors, nurturers, communicators and visionaries. Nurturers, in addition to eating lots of fruits and vegetables, no doubt do most of the cooking. More popular is Gwen Shamblin's The Weigh Down Diet, which advises using spirituality to avoid overeating and has sold more than...
...natural order. Last week studio executives had a choice of interpretations as they cast their eyes over the weekend grosses. The No. 1 and No. 2 movies in the U.S. were, unsurprisingly, Fight Club and Double Jeopardy. But No. 10 was very unusual indeed. Not only had The Omega Code, by an unknown independent called Gener8Xion Entertainment, grossed $2.4 million in three days, but it had done so in a mere 304 theaters, yielding by far the highest dollars-per-screen figure in the Top 10. And the suits didn't know the half of it. The movie, it turns...
Call it the Blair God Project. Like the witchy summer hit, The Omega Code, starring Michael York and Casper Van Dien, was made on a modest budget--$7.2 million. And like Blair, it ran a remarkable under-the-radar promotion campaign. But where Blair used the Internet, Omega employed an even more unusual grass roots: it was sold almost exclusively through--and to--the Evangelical Christian community. Crowed producer Matthew Crouch: "I feel we've identified a new consumer group that Hollywood, Wall Street and Madison Avenue don't know exists. We've primed the pump, and there will...
...this group that Omega Code galvanized. Starting a year before the film's release, TBN viewers were treated to occasional segments on its production; the segments aired nightly beginning in September. The message, says Susan Chaudoir of Omega's distributor, Providence Entertainment, was "You are helping us make this." In early August, the network ran an on-camera plea for volunteers to help promote the movie; the 2,000 respondents spread out into their neighborhoods and congregations with flyers and 100,000 posters. When theater owners agreed to put tickets on sale a month early, TBN aired videos of supporters...