Word: coded
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...talking about whether it was thick or thin. I’m talking about the five-digit ZIP code on the front...
...university not on mental-health grounds but for violations of behavior rules. She told CNN he was taking pictures of women under desks; she told the New York Times that she "had been so nervous about taking him on as an individual student that she worked out a code with her assistant: if she mentioned the name of a dead professor, her assistant would know it was time to call security." The only reason Roy was taking him on one-on-one was that another professor, poet Nikki Giovanni, had refused to teach Cho because he "intimidated" so many...
...package was sent by overnight delivery but did not arrive at NBC until Wednesday morning. It had apparently been delayed because it had the wrong ZIP code, NBC said...
...rare case of technology not squeezing out the middlemen, and travel agents and stockbrokers are surely jealous. But the explanation is pretty simple: over time, the tax code has grown more and more complex, much too intricate for the average taxpayer to want to wade into. Even the Tax Reform Act of 1986, which simplified the code by taking away many tax preferences, managed to add complexity by limiting certain deductions to people falling into particular income brackets. In 2001 and 2003, just about the time tax prep technology should have been cementing its hold on the mass market, substantial...
...mouth and other buzz tactics, which the group says take authentic relationships and unduly commercialize them. Not all firms ask word of mouthers to disclose their corporate connection, but the Word of Mouth Marketing Association requires its 400-odd members to do so as part of its ethics code. There might also be a business case for disclosure, according to Northeastern's Carl. Working with BzzAgent data, he found that agents actually gain credibility by mentioning their affiliation. Word of mouth is built on trust, explains Gerald Zaltman, a sociologist and professor emeritus at Harvard Business School. Fessing up reinforces...